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Competitor Analysis - How writing rubbish can give you an edgeThe Gobbledygook Competitor Analysis TipWhen typing c*ap can tell you a lot about your competition… One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged. What do I mean by this? It's very simple - your advert - when it is displayed - is in the public domain and can be seen not only by your prospects but also your competitors. The reverse of course is also true, which means you can perform competitor analysis too. So how can you leverage this to find out who amongst your competitors is doing a great job writing Adwords creative copy? A quick refresher is in order - Google allows you to match in 4 different ways: • Broad Match (unadorned keywords and keyword phrases) • Phrase Match (Enclosing Quotes " ") • Exact Match (Enclosing Square Brackets [ ]) • Negative Match (With a preceding minus sign - ) Google also has some inbuilt smarts and will display your advert on occasions when it deems your advert is suitable (even though your keyword list may not match). This is known as "Expanded Match" and is only employed for your keywords that are Broad Match specified (the least targeted). The idea behind this is to maximise your advert exposure thus driving more targeted traffic to your website. Natually Google will get more revenue as a result ;-) So how can you benefit from this? I hope your eyes haven't glazed over quite yet because here comes the good bit: Type in a keyword phrase you are interested in - it must be at least a 2 word phrase. Note the results of adverts - there may be 10, 20, 100 or more depending on how competitive your market is. The Gobbledygook Competitor Analysis Trick Now - type in the first word from your keyword phrase, followed by some gobbledygook - e.g. 1kises - and then put in the remaining part of your keyword phrase. Now you'll see the amount of adverts displayed will be vastly reduced - only those who have used broad match keywords will be shown BUT... The adverts shown are shown in order of precedence - the precedence being dictated by the best adverts in terms of Click Through Rates!!! So you have a sorted list of the best adverts for your target market for that particular keyword (exclusive of phrase and exact match keywords). With this information to hand you can now construct better adverts faster for your chosen target market all for a little time taken to write rubbish and perform a competitor analysis. About the author: Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on Adwords Campaign Management visit: http://www.pdqprospects.com/services/GoogleAdwordsCampaignManagement.html Circulated by Article Emporium Online Network Marketing 101B - Basic Must Steps To Follow To Be A Successful Marketer In my earlier article, “Online Network Marketing 101A”, I wrote the first three things that you have to do in order for you to start your career to be a successful marketer. We are going to talk about some of the actions that you can do to enhance your experience of being a success... 5 Simple And Easy Ways To Advertise Online Advertising is everything some people say. Regardless if you have a product, a service, a hobby website or just want to share pictures of your wedding, you have to advertise somehow to get the traffic to your site or blog. But not all traffic is equal. Th... Google Paid Advertising Review Part I With the recent 'Florida' update on google & its impact on the SERPs, typically on the commercial search phrases, it has become imperative that we now examine paid advertising scenario at google. For scores of merchants, now paid advertising will be the only way to help them salvag... 5 Surefire Ways to Increase Sales The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. The core of every business is sales. Many of the s... Buy US Postage Stamps Online Buy US Postage Stamps Online For those interested in large quantities of mail, the Internet is offering today great opportunities to buy US Postage Stamps Online at higher volumes and special cost-effective prices. In order to buy US Postage Stamps Online you must... 10 Reasons Why People Don't Buy From You 1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential. 2. You don't make your ad copy attractive. ... Competitor Analysis - How writing rubbish can give you an edge The Gobbledygook Competitor Analysis Tip When typing c*ap can tell you a lot about your competition… One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword... The Carrot On The Stick Formula People online are much like those offline when it comes to promoting and marketing their products, affiliate links or services. They look for the easiest, quickest way to do it as long as it is cheap or free and does not involve any work on their part. Unfo... Truths and Lies of Internet Marketing A long time ago you decided that working all the hours God sends every week and being away from your family just has to be wrong. You know what? It is. There is a way to right this wrong and it has to do with the Internet. But you knew that already. So what is the next step? ... Building Brand Awareness Through Tradeshows Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five c... Using Free Publicity to Build Your Web Site Links and Traffic So, you have a great product or service, yet your web site is not getting the high rankings and traffic you desire from the top search engines like Google and MSN Search. You're not alone. This scenario is playing out all across the web, yet there is a simple solution to ... The Miracle On 34th Street: Business, And Marketing Success Online I'm sure most of you have seen at one point in your lives, the movie "Miracle on 34th Street". Do you recall the scene where the Macy's Santa Claus tells one of the children that he should go to Gimbals' department store because they had exactly what the child wanted? The Owner of ... Five Things More Important to Buyers than WHAT You're Selling - I Five Things More Important to Buyers than WHAT You're Selling - I Article I of a two-part series For Article II http://www.yellowpagesage.com/article233.html Dr. Lynella Grant No matter what customers say they want, what they're really <... Advertising made easy, and cost effective Advertising made easy, and your wallet will love it too! In today's market, anyone in business knows that advertising is the backbone to the success, and without it, you are "dead in the water". Even with the greatest product on the planet, a product that you know everyon... A Marketing Lesson From TV's The Apprentice Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must also say that too often I see mar...
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